Global Business Guide

Master the Art of
International Calling

In global business, how you call is just as important as what you say. Avoid cultural faux pas, master time zones, and ensure crystal-clear connection quality with StartACall.

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Cultural Context in Calls

Different cultures have different expectations regarding silence, directness, and formality.

High vs. Low Context

Low Context (USA, Germany): Communication is explicit. "Yes" means yes. Get straight to the point.

High Context (Japan, Arab World): Communication is implicit. Read between the lines. Small talk is crucial before business.

The Power of Silence

In Western cultures, silence on a call feels awkward. In cultures like Japan or Finland, silence indicates thought and respect. Don't rush to fill the gap; you might interrupt their thinking process.

Hierarchy & Titles

Germany/France: Use titles (Herr/Madame) and surnames until invited to use first names.

USA/Australia: First names are often used immediately to establish friendliness.

The International Calling Playbook

The "Dos"

  • Do double-check the time zone (use UTC).
  • Do speak slightly slower than normal if language barriers exist.
  • Do confirm the agenda in writing before the call.
  • Do use a reliable VoIP service like StartACall to avoid drops.
  • Do learn how to say 'Hello' and 'Thank you' in their language.

The "Don'ts"

  • Don't assume everyone celebrates the same holidays.
  • Don't use idioms or slang (e.g., 'hit it out of the park').
  • Don't interrupt. In many cultures, this is highly offensive.
  • Don't be late. Punctuality is sacred in Germany and Switzerland.
  • Don't rely on WhatsApp for professional first-contact.

Etiquette Includes Quality

Nothing is more rude than a dropped call or poor audio during a negotiation. Demonstrate professionalism by using a high-quality connection.

HD Voice

Crystal clear audio ensures you don't miss nuances.

No Latency

Low latency prevents awkward "talking over each other".

Reliable

99.9% uptime means you are always there on time.